OffDays:
Day Off

My Role: Creative Director, Designer, Performing Artist

Tools: Photoshop, Illustrator, Powerpoint, Various AI Tools

A daytime kickback of games and live performances, designed to bring fans closer to their favorite artists.

It flips the classic game night into a daytime kickback for Atlanta’s alternative community. Artists don’t just perform, they captain the teams, and compete right alongside fans.

Recap

Fans can follow their favorite artists everywhere on socials, but they still crave real connection.

93% of fans say they attend live shows because they crave real experiences over virtual ones. (Live Nation Newsroom)

We turned artists and fans from performers and spectators into teammates.

Artists and fans competed in games that built connection beyond the stage, with live performances between rounds.

Social Rollout

We promoted the event through a mix of high-production video, lo-fi iPhone content and static design, all building out the playful world of the event and creating anticipation.