TJ Maxx & Marshalls:
Owned Social
My Role: Art Director
Tools: Photoshop, Illustrator, Powerpoint, Various AI Tools
TJ Maxx and Marshalls both use social to make style feel accessible, exciting, and connected to culture, showing that great finds can still feel current, personal, and worth talking about.
Across both brands, we’re usually creating 6–10+ social assets a week across planned content, UGC, trends, and platform cutdowns.
My role spans the full process:
Concepting ideas, shaping the visual direction, briefing creators, guiding production, reviewing content, and carrying revisions through final approval.
Here are some of my favorites:
TJ Maxx
“VJ Maxx” Styled by TJ Maxx
We turned the fan-created nickname for 76ers stars VJ Edgecombe and Tyrese Maxey into a reality, styling the duo for a @leaguefits collab that introduced TJ Maxx to a sports-first audience.
Love Aisle Story
We celebrated the real-life love story of MK & Nico, who met in a TJ Maxx aisle, and brought it to life through @MeetCutesNYC’s candid storytelling style, making their unexpected connection feel genuine, relatable, and emotionally resonant.
Holding My Maxx Finds Like Fish
An agile concept that turned the viral “men holding fish” trend into a fashion story, pairing it with the fisherman-core aesthetic and showcasing TJ Maxx finds as playful trophy catches.
Marshalls
Texts from Mom
We turned the “texts from mom” trend into a relatable text exchange that naturally showcases Marshall’s range across fashion and home.
Friend Group Aesthetic
We executed the “headphone drop” trend to spotlight the range of styles available at Marshalls, using each friend’s distinct aesthetic to show there’s a look for everyone.
Editing My Shopping Trip
Like a Reality Show
We turned a Marshalls shopping trip into a reality-show moment, using dramatic edits and humor to make the search for a last-minute look feel larger than life.