FTLM: For the Love of Music
My Role: Creative Director, Designer, Performing Artist
Tools: Photoshop, Illustrator, Powerpoint, Various AI Tools
During Valentine’s Day weekend, DJs curated sets around each featured artist’s sound and influences, then transitioned seamlessly into short live performances—creating a continuous journey through genres for friends, lovers, and music fans alike. The inaugural event brought together 106 attendees and generated 118K Instagram impressions.
So we created a taste-led nightlife experience where discovery feels natural.
A sound journey that moves from DJ to artist with intention and flow. Each hour introduced a new sound and featured artist, with DJs transitioning from their mixes seamlessly into short live performances without breaking the energy of the night.
Music discovery is everywhere, but rarely intentional.
Valentine’s Day gave us the perfect moment to turn music discovery into a shared experience built around connection.
Social Rollout
We promoted the event through a mix of high-production video, lo-fi iPhone content and static design, all building out the romantic and musical world of the event, creating anticipation.
