Knorr x Grubhub:
Cardi B’s
Taste Combo:
My Role: Art Director and Designer
Tools: Photoshop, Illustrator, Powerpoint
Knorr partnered with longtime fan Cardi B to launch Taste Combos, showing families that delicious, nutritious meals can be made at home in under 30 minutes for less than $4 per serving. The campaign paired a sold-out Grubhub meal kit activation with social content and bold, fast-food-inspired visuals that brought Cardi’s personality into Knorr’s world. I led the art direction and design, helping create a campaign that made home cooking feel fun, flavorful, and culturally relevant.
Branding & Set Design
The design direction for the campaign focused on elevating fast-food celebrity tropes with a playful and bold approach. Using Knorr’s signature green and yellow palette, the branding and visuals blended minimalist and vibrant aesthetics, emphasizing simplicity and sensory appeal in food styling. The branding drew inspiration from classic restaurant logos, giving them a modern twist while staying true to Knorr’s brand identity. The set was crafted to evoke an aspirational, home-cooked meal environment while maintaining a modern, visually engaging appeal that aligns with Knorr’s branding and Cardi B’s vibrant personality.
