Microsoft:
Impossible Dreams
My Role: Art Director and Designer
Tools: Photoshop, Illustrator, Powerpoint
For the Copilot+ PC launch, we created immersive events in New York and Los Angeles that invited creators to imagine what technology could make possible. The experience centered on transforming simple doodles into vivid, AI-enhanced artworks through text prompts, giving audiences a firsthand look at the creative potential unlocked by Microsoft’s new AI-powered PCs.
Digital Wall Animation
Visual Identity
I helped shape the experiential touchpoints, then led the art direction of the visual identity, pairing 3D golden frames with dreamy pink clouds for a surreal, inviting look. I designed the event signage, translating Windows 11 UI cues like 3D cursors and glassmorphism into the physical space, making the magic of AI feel immediate and tangible.
